Hi, Mums!

Today I’m telling you how to write low content books in Amazon. This is something I’ve been doing for the last month and a half and I must tell you I am loving the experience. So let’s go straight to the point.


Low content books don’t have information or can have just a little bit. Examples of low content books are wordsearch, a journal to register your dreams or trips, colouring books or notebooks.


1. You have to register in AMAZON KDP website and fulfill all the information required .

2. In AMAZON KDP website upload your books. You can sell paper books (Amazon prints it for you , which is just great ) or digital books  (for Kindle).

To upload your books you need to know several things:

1. Paper books must be in PDF format . 
2. Digital books need to be in DOC., DOCX. or the best one to avoid any incompatibility is KPF, a format you can create in the Amazon page “Kindle Create”.


You can write a book totally for free or you can also pay a little bit and have some options that will save so much time. I will share with you the tools I have been using to do it.

1. Canva.comThis website is just amazing. You can create any design you want and for free, but attention, if you want to use their images for commercial purposes then you must pay monthly 12 dollars approximately.
I do it and if you are really thinking about selling books for Amazon, it gives you access to extra images that you cannot find in the free version ( you can sell your books without problems about copyright and you don’t need to hire a designer and pay a small fortune – of course if you want something really original then do it . In Fiverr  website you can find very good deals.

When you make a design on Canva it allows you to have 100 pages maximum. At the end you can export your designs as PDF, JPEG or PNG formats .

There is also You can use the images for free ( but then you have to mention the artist’s name in your book) or you can pay 10 dollars monthly and have access to the commercial version, which allows you to use images and vectors to put in your books and sell without any copyright issues.

2. Imagine you want to write a book with 200 pages, how would you do it then? Well, you could make two designs in Canvas, export it in PDF format and then merge this two pdfs in one . There are several websites for that but the one I use is “”. You can merge several pdfs and make it one ( then it’s ready to upload it for Amazon.

Attention: you cannot put images from Disney or famous people in your cover. Otherwise your book will be removed from KDP.

3.  Amazon or BookBolt.Io In case you want to create a cover for your book there are several ways, free and paid .

Free option: when uploading your book to AMAZON KDP website , there will be an option to upload your own cover or to use an Amazon software to do it for you for free.

Paid optionBookbolt.Io is the only software to make covers that I know until now and I am using it because it saves a lot of time and allows you to have a more personalized cover . You can explore other options with this software concerning design and marketing for books in Amazon, but I just know well and have explored properly the option to make a cover. I must confess that it is not easy to get it at a first glance because it is full of info and options but after some research you get used to it.

you can create the cover design inside Bookbolt.Io or upload an image made in Canvas and upload it and adjust it in Bookbolt.

If you know other websites that do the same feel free to share.


This one is veeeery important. I started making low content books one and half months ago and I must tell you I have not sold books because I need to dedicate time to marketing them. I know I have some good products ( I will show you in a while) but I have not made any kind of advertisement to them – well, I will do the first one today, here .

Amazon can do the marketing for you for an extra charge, but you also need to advertise your product in your websites, in an author page, with affiliates or in Social Media. If you are lazy to do it, hire somebody in Fiverr or other platforms to do it for you.


I believe it can be very profitable with the following recipe:

  • Sell a product with QUALITY.
  • Sell for a NICHE that is not already overcharged with the same content as yours.
  • Make a good PRODUCT DESCRIPTION (In KDP website you must make a description of your product. A good description with truthful details about your book and the use of the right adjectives will be a big help).
  • Always remember the MARKETING.

Also, you choose the price of your book. Always check what prices are your competitors making, so you won’t make a very different one . With royalties you have to give to Amazon, the printing cost ( in paper version – digital is more profitable ), extra costs for advertisements, at the end you will earn 2 dollars or just cents. But if you sell some thousands of copies of your book ( and if you have several books) then you can have a very good passive income.


Here you can have a look in what I am doing (and if you want to buy it I will be very grateful, of course). I’m working mostly in a niche for children but I also invest time doing wordsearch for adults ( always didactic , which allows people to learn about something and at the same time exercise the brain ). I am almost finishing other books that I will share when ready. Don’t pay attention to the margins because I took screen photos and then adjusted the size so it can look not centered but in the real book it is. Just click in the titles and it will go to the product purchasing page.

This lovely journal is the right gift to put seeds of gratitude in a children’s hearth. It has 100 pages: 50 main pages where the child takes note about what is he or she grateful for; what are her emotions that day and what was the best moment. Every main page is followed by a mindfulness activity, always different and connected with gratitude. Just have a look in the image. There is also a Portuguese version.



This book has BIG SIZE LETTERS, good for everyone including elderly people . Each wordsearch has 14 to 15 words to search about a specific Mexican topic : food, cities, culture, etc. The book has 40 puzzles (wordsearches) with solutions.

RECIPES BOOK (2 different covers)



Here you can take note of your favorite recipes. It has 97 pages to write and an index, so you can find your recipes easily . The hardcover helps keeping your recipes safe and clean for more time.


Content Writer: where should I start from?

Hi Mums!

During the last days I have been studying more about being a Content Writer . The main question I had was “where should I start from if I write for other people?”

Maybe you have the same question, so I wrote this article for you, with clues that can help you to find answers.


Content Writer is by itself a very vague concept. Most of us can write about something , but what is the type of content you can write about better? Let’s have a look!


Blogs are posts with a more casual language , using a personal tone and are mostly about some specific subject as a hobby (like crafts, drawing, photography, football…) or trivial events of someone’s life.

A blog can have between 300 and 2000 words (even if actually the minimum required by professionals because of SEO is more than 500 words). Most blogs that rank higher in Google have at least 500 to 1000 words per post.


An article tends to be more informative and less subjective. The number of words is higher when compared with a blog : 800 to 5000 words.

If you want to become a content writer with expertise in articles, prepare to do more research.


Maybe you love to write fiction , romance or children’s stories. Then, there is also place for you, not only in platforms as Fiverr or Upwork but also in Amazon where you can become a renowned author.


Do you imagine yourself writing for a company or shop about their products?

When writing a product description you should tell what a product is and why somebody should purchase it , using persuasive words, in order to help increasing the sales .

The number of words varies . A common description has between 150-400 words.

The next question is :


This answer is very personal.

As a mother of three small children, living abroad and with no help from relatives I can tell you that I like to work with my own websites but I don’t find time to create products or make marketing in Social Media . For that reason, I am now searching work in Freelance platforms.

To work for yourself you need to make the extra effort to spread you work through different Social Media platforms. Moreover, you need to create products to sell or work with affiliate markets.

If you work for somebody else, you will write something and be paid for that.

Don’t think is that easy.

You will need to stand out of the crowd somehow, showing samples of your work and have very good skills.

Anyway, with some effort you can do it.

Let’s now have a look in where can you write, if you want to build your own website or if you want to work for somebody else.

BEST WEBSITE BUILDERS (in case you want your own website):





BEST PLATFORMS ( to work as a freelancer):






  • Create a variety of samples: blog, article, book chapter or article description. This will show the interested person in your work, what you can do.
  • Write your samples in Google Docs, so you can easily share your samples, through a link. If you have blogs or websites where you write, you can also share them. Just be sure there are no typos ( grammatical or orthographic errors).
  • When writing, eliminate all “fluff” and write “juicy”content. This means your writing should be informative, go straight to the point without repeating yourself or writing just to reach the minimum number of words.
  • When writing, each paragraph should not be longer than three to four lines.
  • When writing an article, make a search about it and include statistics, fun facts and get inspired from trading articles.
  • Read your article out loud or read it to friend or relatives, so they can provide you critical feedback.
  • Do not charge less than 15 dollars per work (for example, 15 dollars for a 150 words description).
  • Be kind with the client and thank him (or her) for the time, order and questions and make him feel welcome and good with the purchase , so you can have positive reviews and increase the number of future clients.
  • Always deliver your work on time and, if possible, a little bit before the requested date .
  • Is very probable that you have to deal with scammers, people that want you to do their work for free and avoids to pay you , saying they will give you a bad review if you do not give the money back.  Charge your work and, if necessary and possible, report or block them .
  • Always charge rush service , because your time is valuable. Don’t  feel guilty.

Before we finish, let’s have a look in some of the

Most common terminology used when somebody is hiring you to write


Deliverables are basically the work you need to do .


We already have a post about this subject in our blog. You can have a look HERE.

In a very resumed way it concerns to the proper keyword used in an article.


It means Kindle direct publishing , the platform used for self publishing posted on Amazon.


Using too many keywords in a post.


Writing instructions.


Main content excluding introduction and conclusion.


The word used for “content”.


info that grabs attention.


The second paragraph of a topic that answers the question .

With this said you are ready to start. If you have any extra tip share it with us.

Free tools to use as a Content Writer

Dear Mums,

The latest weeks have been like riding the roller coaster , full of challenges . They pushed me to act and here am I sharing knowledge with you, hoping we can move forward and make progress. Today I’m going to tell you about


1) Google Docs

Allows you to write all kind of text and edit it easily, using Bold, Italic, text alignment and other useful options . You can also share and edit your content  with other people participating.

2) Wikipedia Style Guide

It gives you information about how to write different kinds of text properly . It has precious tips for content writers who want to succeed when writing an article.

3) Grammarly

Even if there is a paid version which helps more with syntax , the free option is very effective detecting orthographic errors. This is incredibly helpful , once an article with typos can destroy your career as a content writer.

4) Keywords Everywhere and Ubersuggest

These tools helps you with Keyword research. Keywords Everywhere appear as an extension of Chrome or Firefox. It will help you to choose the right keywords for your post. Have a look in

In the same context you have Ubersuggest, another app for keyword research. The paid version is very good and the price very reasonable.

5) Canva

Even if there is a paid Canva Pro version, where you can access more fonts, photo stocks and elements, the free version of Canva can be enough in a beginning to find templates for your work and make it more appealing.

Remember that when you are a freelancer and your budget is not big, is smarter to start with free tools instead of spending money from a beginning. Gradually, as you earn more you can make some upgrades that bring value to your work.

6) WordPress

To promote your work you will need a website, a place where you show what work have you done , so a company or a client can hire you as a Content Writer . WordPress is a very good option. I use it for Mum.Ceo and I feel very satisfied. Of course you will have to pay a domain but there are plenty of them for a reasonable price in GoDaddy for example.

These are some of the tools that a Content Writer can use for free.
Let me know if you use others.

In another article I will tell you about platforms where you can write as a freelancer and tell you details about some of them.

Have a good week!


How to achieve your goals

Hi, Mums!
Today I will share with you some precious tips about How to achieve your goals.

The today’s article is inspired in a workshop given by Tom Bilyeu, the owner of Impact Theory University, a University online that was made to help people reaching goals and learn in many ways.

Even if I am not a member (it is kind of expensive for my pocket at the moment), I find some of Tom’s videos and workshops very interesting. This last one was named “How to make any goal stick” and was really helpful, so here are the main topics about it.


The first step to achieve any goal is define with PRECISION what your goal is about.

If you say you want to help people that is very vague. You need to know how you want to help people: do you want to be a fireman?In what department? Do you want to write self-help books? What kind of self-help books and for what age? Do you want to be a therapist? What kind of therapist?

You need to have such a clarity about what your goal is to a point you know what to do in the next 15 minutes of your time. If you don’t know what to do with the next 15 minutes of your time, then you have not reached the clarity you need.


After you define your goal, is time to master your skills.

You need to learn about your goal. Study. Work hard.

Work hard and be constant are the main keys to achieve your goal.

You have the goal, the path to achieve the goal and in the middle you have microgoals, a serial of steps you will have to take. It is a difficult journey but is the only way.

Focus on skillset. Improve skills.

Allow yourself to get bored because it will bring you ideas.


A very important fact to have in mind is that your goal must fulfill you, otherwise the probabilities for you to succeed are low. Your goals must lead you to fulfillment.

Fulfillment is the ultimate punchline in life.


When you have a goal that inspires you it gives you motivation and can also bring a feeling of fear that you must surpass.

Don’t  feel overwhelmed . Just remember that when you invest time on something you will get better on it.

Do not be good at something today does not mean you cannot be good at it tomorrow.

Face your emotions . When you fail you feel bad , but that is good in the sense that the fact you don’t want to feel like that again will make you move forward.

For this, you must face error as an opportunity to learn and make things work better in the future .


Write down your goals and don’t keep the idea just in your head. That way you can connect to your goal easily and have more clarity about it.

You have to sustain that focus and reinforce meditations on it every night , putting notes on the fridge, thinking why you want that goal. Say to friends and family and reinforce what you are doing.

Because you are putting that outside and said it to the world, then it will help you to move forward.


Don’t wait until your research is complete . Learn as you go and take action! Otherwise you will go slow.

Make sure you have your focus right and are obsessed with achieving your goal.

See if you are moving forward and don’t lie to yourself.

Create deadlines and make a red cross p if you are not progressing . Adjust your path according to what you learn in the way. Then you will make progress.

You have to get ready and refuse to quit . Make sure you don’t back off and you attack that “hill”.


According with Tom Bilyeu discipline bring freedom and will help you to figure out how to move .

Be obedient to your goals. Use punishment and rewards.

Every week day, stick to work in your goal.

If you feel is too much and feel overwhelmed meditate, figure what you can do about it and take something from the list of necessary.

Do not let yourself burnout and chill out too.

Remember your goals must bring you pleasure .

I am designed to learn and grow !

Where can I find support as a writer ?

Hi, Mums!

Last week, I kept studying about how to write books for children and found some useful resources in an article from the children’s author Michael F. Commini.

In that specific article he mentions where to find support as a writer and I will share that information with you.

These organizations can help you with several topics such as marketing, what do you need to publish a book, specifications about formats, writer’s block, etc.

To go to their website and have more information, please click in the titles below.

1) The Independent Book Publisher’s Association (IBPA)

The IBPA provides professional guidance to independent (indie) authors and publishers.

They give you access to a big amount of resources for self-development and hold events for authors and publishers to market their wares and network.

There are membership options which may be tax deductible as a business expense. You can explore their advertising opportunities here.

2) Society of Children’s Book Writers and Illustrators (SCBWI)

This is a non-profit organization, with professionals who provide quality children’s literature.
They provide grants and awards to authors and illustrators, and have an extensive online resource library.

They have membership options that include an associate and full membership. There is a fee for membership, with a student membership option available too. If you opt for a membership it can be tax deductible as a business expense.

3) American Booksellers Association (ABA)

This is also a not-for-profit organization that supports independent bookstore owners.

Membership is based on gross sales of books for bookstore members and an annual dues schedule that may or may not be tax deductible as a business expense.

4) The Society of Authors Children’s Writers and Illustrators Group (CWIG)

Self-described as a “professional community of writers and illustrators who create content for the children’s publishing market,” CWIG are located in London, England. They have an extensive library of resources available to those authors who write for the British market.

5) The Highlights Foundation

This Foundation provides resources for authors and illustrators such as workshops and scholarships. The workshops are about subjects as writing and illustrating children’s stories and include advice for marketing your books to each market.

6) CreateSpace

CreateSpace provides you support that guide you through the writing, publishing and marketing processes. Resources include free community support as well as paid support services as editing, illustrating and reviewing your books.

7) IngramSpark

The self-publishing arm of one of the largest book distributors in the world, IngramSpark provide many resources to guide you through the writing and publishing process. They are the self-publishing method that Michael Commini recommended in his article.

8) Writer Support

Writer Support helps you with subjects as improving your writing, editing and publishing your books.

There are many other options where you can find support. Make also a search in your local community and you can be surprised.

If you have more tips feel free to leave them in the comments area.


How to write books for children

Hi, Mums!

I know I have not been punctual with the articles. Many things happened ( I will update you in another article) and I have been studying several ways to keep this journey about “making money online from home” possible. 

Online courses are a very good opportunity to have some passive income, as I already told you. The most you make the better ( in my case, with three small children and no family to give a hand, the voice recording is very challenging, so I am finding other ways to make passive income). In case you have not read my article about How to make an online course, please click HERE. once upon time

In today’s article, I will give you information about how to write books for children.

First of all you should know that before writing you must choose for what age group are you doing it.


According with Rob Parnell , in his course  How to write great books for children , you must know the following :

You can rarely write just “for children”.

You have to know whether the child is

1)a baby,

2)a pre-schooler,

3)a junior reader,

4)a reluctant reader,

5)young adult

and you need to know who your target audience is before you start writing.

This becomes very important when you self publish your own books because you’ll then know how and where to categorize your stories – and how to market them effectively.

This first information is very relevant and we must understand that for different ages there are different approaches and interests.


BABIES (0-2)

The ideal are board books with images, colour and almost no text ( a maximum of 200 words).

They have a reduced size, so the baby hands can leaf through the book, that is usually made with durable and folded paperboard, with round corners not to hurt.

It must have plain words and commonly they tend to teach these young human beings some new vocabulary.


For this public, an early picture book is the most adequate ( maximum 750 words and avoid more because some editors don’t accept). 32 pages is the standard, even if there are picture books with 24 or 48 pages, 32 is the most accepted amount of pages for this category.

The story must be very simple. You should start it without delays, in the first page if possible, around a character that has to face an obstacle and surpass it after struggling. The images must fit the story properly, with one character preferably the age of the child, which creates empathy and is easy to understand.

JUNIOR READERS (6-9 or 7-10)

For this age picture books are still very popular even if early chapter books are also accepted.

Once they are mostly for children who are starting to read or learned to read not long ago, the vocabulary must keep somehow simple and the number of words, if is a picture book,  is still 700 words. For an early chapter book, between 3000 to 10000 words.

Chapter books don’t have images or have just a few, in opposition to picture books .

When you are writing picture books, the images must capture the public attention and be in line with the text.


For young adults, the books in the market are mostly chapter books. 
These are the ones which you can sell the most in Amazon kindle, for example.

The emphasis is on the story itself and even if many authors write about drugs, alcohol, or family problems, remember that reading works as a kind of escape from the “real world”,  from the daily problems, so the story should allow the young adult to run away from the reality and travel in an exciting adventure, whatever it is; one not dictated by adults, where he or she can connect with the main character and feel a cathartic effect at the end.

In opposition to the other ages, where the ending has to be happy, here there is space for a “not so happy” one. Teenagers can already understand that life circumstances are not always easy.


Children are probably the most demanding public in what concerns to write a good story.

However, there are some tips from popular children authors that can give you a clue about what should you write about.

  1. Write a story with a character that has the age of the child you are writing for ( don’t make an adult character. Children want to be the hero, the center).
  2. The story structure for children of any age should be, in resume, something like this: the main character has a problem to solve. When trying a solution it fails twice. When all seems lost, then the character finds a solution ( or it “appears”). And there comes the happy ending.
  3. The main character must solve his problems alone, through the qualities/ abilities that he or she has. Just if is a very young character, may need the help of an adult. Otherwise, children always like to be the heroes without adults to rescue them.
  4. Start the action immediately in the first page, otherwise children can lose interest. Don’t make big descriptions and when one problem in the story is solved, jump immediately to the other one. Keep the story going and never stop it to give background information. This way you won’t get children bored.
  5. Show, don’t tell! This means that you should use some adjectives and adverbs to make a child understand how a character feels. Rather than saying immediately “John was afraid of turtles” you can try something like this “John looked to the giant turtle. His hands got cold and his legs shook just with the thought of touching her”.
  6. Write not only happy endings but endings that bring a feeling of “surprise”, of something unexpected in a good way.
  7. Write a story that is relatable. This means a story that makes sense for the young reader , about big emotions or situations experienced by the child in her daily life. It can be about an argument with a best friend, get lost, lose a pet,  feel lonely and need to make a friend, sibling rivalry, body issues…
  8. Catch a wave. A story with a character or tendency that is fashionable have high chances to be successful. If you want to make a story about a videogame, for example, you contact the company which made the game and ask if you can use their character(s) to write a book for children. If is a good story and they agree you can earn more and they have advertisement for free.
  9. Add potty humour or jokes. If children can laugh (and parents too) it’s half way to be well succeeded.
  10. Pick popular topics: dinosaurs, princesses, unicorns, ninjas…

Here is a lost of things you should not do when writing for children:

  • do not write in a complex way. Keep the language plain.
  • Don’t write about something very serious.
  • Don’t lecture directly.
  • Don’t write like a mum, trying to fix kids.
  • Avoid too much drama ( unless you use humour).
  • Avoid subjects children don’t care about ( for example, religion).
  • Don’t lecture.


When you write for children is always a good idea to talk about big emotions : Have a new animal, have an argument with a sibling or a friend, be lost, be afraid of the dark, and so on; something that has some impact and helps to create empathy with the main character.


That will depend on what your goals are.
if is true that a paper version can bring you more income, is also true that nowadays many people read in kindle. Even if not so profitable at a first glance , you are saving time and if you become a known author , with some reputation , then you can increase the prices of your books.
if you wrote for Amazon, you can publish faster and also receive money faster, without the complications that a traditional book implies.

Is all for today, Mums!

Have a good week!

Other ways to make money from internet – brainstorm

Dear Mums,

How was your month?

I kept updating my online course with some new subjects and videos and am still on that. However it is very hard for me to find time to record voice and structure the videos . Only at night after children are sleeping it is possible. Remember that I have a baby and two young children that are still in kindergarten just 3 hours in the morning , so all the time during the day goes to clean, tidy and make food and the other part of the day goes to educate and spend time with children.

Do you have the same issues I have? How do you do it?

In my case I am living abroad and have no family to give a hand , just my husband that spends most of the time working.

kindergartens here are really expensive and is out of question to put children there more time, unless I find a way more profitable to work from home.
Do you have any idea?

Work from home

I had some but let’s see how it will work the next months :

1) Write books for Amazon about subjects I am experienced at ( for example Portuguese language , cooking and motherhood). I am now learning from an Udemy course how to do it ( I know I mention Udemy a lot in my articles. I am not being paid to advertise them but I just love their platform. You can teach without annual fees – of course you do not receive much at the end – but besides working  you can also learn a lot with pleasant prices and good quality courses).

This I could do anywhere without the concern I would wake up the children.

2) Make more courses ( not a new idea and it could work , but the voice recording is the most challenging part…the first course took me one year to structure and record. Actually 4 months or 5 to make all slides but the rest to voice recording and editing ).

3) Give online lectures ( coaching). I am actually doing it with a few students but even if they are still around and they say they like me and my work, I do not find very professional that sometimes I have to breastfeed the baby while giving the lectures or try to entertain him because he is asking attention. At night works well , after all are sleeping, but the breastfeeding moment keeps happening sometimes.

4) Try to make some animation in YouTube for babies and toddlers ( that will take time , much time and I would need to dedicate time for digital marketing that I do not appreciate much, I confess, and is not so profitable, so I am not sure . I would like and have many ideas but draw, animate and – the most complicated in my case – give voice to the videos – does not look very realistic at the moment . Maybe in some years).

3) Study trading and try to invest a few dollars  just to see how it works .

4) Make some design works and try to sell it ( this one could be an option).

Do you have any idea you would like to share?

I am all ears .

See you in the next month, the 7th June ! 😀


Hi, Mums!

Wish all of you are well, specially with all these pandemic circumstances.

Today I am making an update of what I have been doing and let you know about my new challenge : give you a new article every day 7 of a month. I won’t promise but I will definitely try to stick to it.

To write every week is so challenging at the moment.
My three children are not even in primary school. Two of them just have 3 hours in the morning in kindergarten and the baby is with me all the time , so only at night I can work or study properly ( and sometimes I must tell you that I fall asleep while breastfeeding my baby. There are days I just feel exhausted).

But let’s talk about improvements …

What I made these last months:

1)SEPTEMBER 2020 – I launched a course ( the first one , you can see HERE).

2)DECEMBER 2020 – I launched another course.

3)JANUARY 2021 – I made MY WEBSITE about Portuguese language. A kind of complement to the courses and a way to promote it too. It is still very incomplete and with just a few articles but you can have a look here:

4)Also in January I started a YOUTUBE CHANNEL called 123Portuguese to put videos in website . I am making some videos with explanations ( not as complete as the ones I have in my course) and other real-life context videos that I record with my phone and edit after in Lumiafusion or iMovie ). Once a month , sometimes twice a month, I put new videos.

5) MARCH 2021 – I bought a one year subscription to the most basic plan of TEACHABLE, but I must tell you I feel I took a very wrong decision.

Udemy vs teachable

TEACHABLE has advantages and disadvantages as the ones I will mention here:


– you can build up your “school” in a very personalized way and sell your courses there.

-The website structure is basically done and made in blocks, so is easier for you to buil it up faster .

– You pay just 5 per cent of commission, if you have the most basic plan as mine or even less if you pay more. So at the end you can earn more when selling your courses.

– You can choose different kinds of payment plans. There is a flexibility good for both teachers and students: unlimited access forever, yearly or monthly plan subscription.


– Is a platform that does not make the marketing for you. You basically build your website there, you can upload the courses there and sell it. But they do not do anything  to help you selling ( yes, they have support in case you need help but you must do all and you must promote your own website alone).

– Apparently they charge only 5 percent of commission but then imagine the following situation: you sell  in a year your course for 20 students ( I know it can sound pessimistic, but remember in my case I have a few time to do digital marketing); you sell the plan for an yearly subscription or , worse, for an unlimited time. Then you want to stop paying teachable because you find you are not selling much and that what you sell just pays what you paid them for the yearly subscription.

Then guess what? You created a yearly subscription plan. You cannot give up because student A bought the course in January, but student D bought it right in the month you wanted to cancel the subscription and he ( or she) bought the course for an year, so you cannot leave your student in a bad situation. It would be fraudulent and spot your image as an instructor . At the end you will have to keep paying yearly to Teachable.

I really do not like this last part, so before starting to sell I am really hesitating if I should move on ( my “pay” button is still deactivated. I think I just rushed !)

If you can dedicate time to your website and make all the digital marketing necessary , then go ahead!Teachable can be for you.

Udemy is really practical for a busy mum.

They make the marketing for you ( and well, for your competitors too).

However there is this big disadvantage: at the end you just earn a very small percentage of what you are selling ( they regularly put courses prices with discount values and with their commission and other extra commissions you basically do not get a lot).

I can tell you I am selling my most popular course for $24,99 ( by popular let me say I just sold it to 120 people) .

At the end , I end up earning just between 1 to 5 dollars per course sold . Only if students click in the link I put above to you ( which is called a “promotional link” ) I can get a higher percentage.

However, in Udemy you are not sticking to a yearly subscription as in Teachable ( yes, you also have a free option in Teachable but with many limitations) and in Udemy you upload your course for free . You can let it there and you can upload the amount of courses you want . You pay through commissions but still, they make all for you. You just need to teach.

That, for me, is a big plus.

The ideal would be to sell courses in your own website too as a complement but I do not know already how to do it, because some programming skills are needed and also space to upload them. If you know how let me know.

For now wish you a good and healthy month!

“See you” the 7th May!





What do you need to make an online course?

Hi, Mums!

Some months ago I was searching for tools to start making my online course. Once I never had done an online course before, I made a search about what was necessary to realize my dream.

I wanted to find all the information in one place and felt anxious to start quickly. However, it was kind of challenging to find all the answers for my questions in just one place, so I share here with you what I consider more important.


1) Choose the subject for your course.

2) Make a search about that subject in the web and see what others are doing .

3) Do a draft with all the information  you have and that you want to use in your lectures.

4) Create sections and units for your course, write a title for each part, so you can organize yourself and the different subjects.

5) Select the tools to make it happen.

6) Choose the platform or website where you want to sell it.

7) Digital marketing .


Now let’s explore each one of this topics with more detail.



First of all, have in mind what is the subject you are going to choose.

In case you are not sure, you can google about the most in-demand thematics and also the ones that are not so explored but that people is searching for. For example, courses with tutorials about arts, meditation or programming are actually some of the most successful around there but also the ones with more competition.

After you have decided about this, is time for the next step.


Using a metaphor, when you have in mind what is the destination you want to go, then you must look to the map with attention and see what are the different ways you can take.

The same happens when you are planning to make a course. You should see what topics are there about your subject and analyze how others are doing it, so you can follow a line and improve your lectures compared with those competitors.

Always try to offer something extra that they do not give.

When you start to sell your work, it will benefit you if you have that EXTRA information that others do not and always remember to put quality and love in what you are doing.


Taking as an example my course, which is about European Portuguese language, when I was structuring it I divided it in three main sections:

  • Section 1: Alphabet and pronunciation ( ways to pronounce words in Portuguese from A to Z)
  • Section 2: Main subjects ( greeting, presenting yourself, make a description, etc).
  • Section 3 : Culture

Inside each section, you add lectures for that topic. For example, in section 1, Alphabet, you can make one lecture for letter A, another for letter B, and so on. Something like this:

  • Section 1: Alphabet and pronunciation ( ways to pronounce words in Portuguese from A to Z):

– Letter A – can be pronounced ”à”, ”â”, with nasal sounds, etc. Write examples .

– Letter B – just has one sound. Write examples.


In one of my posts, some months ago, I was searching for the right tools to make the course happen. I wanted something for free which allowed me to make slides ( when you are starting you should not spend much, because you are not even sure that things will work).

I thought Google slides could be the right option. It wasn’t. It is great to make a presentation in person , but not if you want to record sound and put slides and sound together to make a video that you have to upload to a platform ( you can see here, pros and cons of Google slides).

So, my husband gave me such a nice present : an iPad pro. I must tell you, if you have budget for that I really recommend, if not at least an Apple computer will save you lots of time and money too because it brings many programs included that can help you a lot .

Since I have the iPad I never used a computer again and I could make the whole course there using the following programs, that come with the tablet.

1. TO MAKE THE SLIDES – “KEYNOTE”. It is very complete . You have many options to make wonderful slides and you can even record in the slides . There is also an option to convert the files in Power Point, another good program to make your slides.

2. SOUNDI used the microphone of the tablet . The only “ but” in my case was the white noise behind. To “ clean” that noise I bought “ Ferrati”, a very good app to edit sound or you can even record directly from there! It is not expensive . Again, remember not to spend much when you are starting!

3. To join image and sound – IMOVIE . When you make slides and you record sound you need to put them together and make a “movie”, which will be your lecture.

iMovie  is very intuitive and for a course can work perfectly. If you want something  more professional try “ Lumafusion“, it costs around 20 dollars and has plenty of options. I am using that also to put subtitles , once you can write and move the text around the screen as you wish , what is very practical I must tell you.

4. At the end , if you are going to launch the course in a platform as Udemy, they ask you for an image to promote your course. You can do it in PAGES or if you want a very professional tool that will allow you to do many other artistic works, you can buy for around 10 dollars the app “ Procreator”( will talk about it in a future post ).

There are several platforms around there , so you must choose the one that fits you more and also one which can bring you public to sell your courses.


Even if I will write more about this in another article, for now I can tell you that use Facebook, Instagram, YouTube, Pinterest, find affiliates and people you know is a great way to promote your course.

I hope I could help somehow . Let me know if you need tips or if you have some question.






Mum.Ceo is two years old! My course was finally launched!


Hi, Mums!
One year has passed since the last post and is again Mum.Ceo’s anniversary (2 years old).

It looked like an eternity , this year full of changes, chances and productivity.

The last time I wrote you I was pregnant and now my little one has already nine months and is crawling everywhere at home. I have not gone to museums or made activities with my older children as before due to the  Coronavirus. I miss so much to make something more cultural with my little ones and you probably miss many things too, but now keeping healthy (and alive) is what matters the most and we should take advantage of the situation to improve our creativity and be resilient.


Just one week ago, I launched my first online course in Udemy. I feel so happy about this achievement. In case you want to have a look, click in the image below.

In less than one week there is already a student enrolled and now that I know the right tools to use and how to make it, it will be easier to make more courses in less time ( the bigger challenge is how to announce it and increase sales. The topic is not the most popular – I will also mention this subject with more detail in another post).


If you want to know what material/ tools did I use to make the online course, do not miss the next post, that I will launch during the following days ( now I will start to write in a week basis).

Give your feedback about the course and the cartoon of and let me know about you ( what challenges do you find as a mum or what projects / ideas do you have in mind and want to share) .

See you in the next post .