What is the difference between CEO and SEO?

Do you know the difference between CEO and SEO, Mums?

I must admit some months ago I didn’t. So, in case you have the same questions I had, here is this article for you.

CEO  – What does it mean?

It means Chief Executive Officer.

What does a CEO do?

A CEO manages the global performance of a company and depending on his decisions he/she can lead it to success or to failure.

A CEO must interact with the several sectors of the company, in order that all are in synchrony, with the best work practices.

He also defines the main missions and purposes of the company, intending to optimize strategies, that bring the business visibility and profits.

The CEO takes decisions about the company’s finances, concerning goals to achieve and the best direction to take to raise the capital.

He is also allowed to contract or dismiss people, being a decisive factor in the general surroundings of a company, making it a good or a bad place to work in.

SEO – What does it mean?

It means Search Engine Optimization.

What is it?

It is a step by step technique, which finality is to bring a website high rankings in various search engines like Google, Yahoo, Bing, etc, in order to get more traffic.

There are two types of SEO:

  1. White Hat SEO – uses legal and safe techniques, with long-lasting results.
  2. Black Hat SEO – uses unsafe techniques, that are not allowed by most search engines in their policy, in order to increase the ranking faster.

In the next post, I will tell you more about SEO and some techniques, once it deserves his own place, due to the extension of the subject.

Hope this information was useful to you and that now you can make the distinction between both.